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North Idaho College • Coeur d'Alene • Business & Professional Programs • Business Administration

Introduction to Business BUSA-101-09

  • Fall 2012

  • Section 09

  • 3.0 Credits

  • 08/30/2012 to 12/20/2012

  • Modified 08/25/2012

Contact Information

I will be available after class for approximately 1/2 hour to answer any questions.  If you need to reach me at another time, please do so through Blackboard.

Instructor:  Lexi Witherwax

Office: LKH 240
Phone: (208) 769-3498

Meeting Times

This class will meet Thursdays from 6-8:45p.m. in LKH 201.


BUSA 101 is an introductory overview of the organization, functions, and activities of business in contemporary society. Emphasis is placed on the terminology necessary to understanding business principles and practices. The course also includes an exploration of business environments, human resources, management, marketing management, finance, management information tools, and international marketing. Focus is on critical factors essential to understanding the interdependence between different facets of business operations. This course is useful for those who are considering a career in business or who want an overview of what the study of business encompasses. This is a required course in the Administrative Assistant, Business Education, Office Information Specialist, and Accounting Assistant programs. Lecture: 3 hours per week Recommended: MATH 025



Required Textbook:  Anybody's Business - Bundled W/ MyBizLab, Van Syckle ISBN 0-13-802171-6 Copyright 2010 Publisher Pearson. is not required for this course, but it can be utilized as a supplement and study tool to further help you understand the material we cover. 



  1. Become proficient with an entry-level business vocabulary.
  2. Efficiently use computer and library research techniques.
  3. Conduct an extensive external and internal business environment analysis.
  4. Recognize and appreciate the major differences in doing business internationally.
  5. Research companies and make informed decisions on the selection of stocks for investment.
  6. Read and interpret the information contained in a company's financial statement.
  7. Understand the role and primary goal of different fields of business (production, human resources, marketing, research and development, information systems).
  8. Appreciate the importance of ethical behavior and social responsibility.
  9. Adequately prepare for and perform in a job interview.


The table below illustrates the approximate percentage weight of each grading category.



% of Grade*

Papers (5)



Quizzes (10)  



Investment   Reports (3)






Midterm Exam



Final   Exam






*Note: There may be slight differences due to rounding.  Actual course points may vary.

94+   up to 100

90   up to 94

87   up to 89

84   up to 86

80   up to 83

77   up to 79

74   up to 76

70   up to 73

60 up to 69

Below   60  












1.      Exams

a.  The midterm and final exams will cover all textbook reading materials, handouts, videos, lecture materials, and case studies.

b.  The date of the midterm is 10/18/2012.

c.  The final exam will primarily focus on Chapters 8-14, but will include some comprehensive concepts.  The final exam is required for all students.

d.   Missed Exams: If you cannot take an examination for legitimate reasons, you must contact the instructor prior to the exam.   It is your responsibility to provide evidence of a legitimate reason for missing an examination.  Among the legitimate reasons are (a) an illness treated by a physician or health professional who will put it in writing that you were too ill to take the exam on that day; (b) a death in the family; (c) an accident that prevented your attendance at the scheduled time; and (d) a school sponsored activity.  Written documentation of the reason is required from an authority.  If a legitimate reason is provided, a make-up examination may be provided at the instructor’s convenience.  The make-up examination may be different than the test given in class.  If a legitimate reason cannot be provided, you will receive a zero (0) for the missed examination. 

2.  Quizzes:  Weekly quizzes will be given and will cover the assigned reading materials found in the Anybody’s Business text that we are covered the previous week.  Please note that quizzes may be given at any time during the class, not necessarily at the beginning.  No makeup quizzes will be offered, however the lowest quiz score will be dropped when calculating your grade. 

3.  Participation:  Points in this category will be earned through regular attendance, participation in class discussions, and active involvement in case studies and group activities.

4.  Investment Reports and Papers:  These are due before class on the due date.  They can be submitted electronically through blackboard or brought with you to class. 

a.  Late assignments, for any reason (other than school closure or class cancellation), will be subject to a penalty of 25% loss of points if turned in up to one week past the due date. After that time, the penalty will be 50% of the point value. Assignments later than two weeks overdue will not be accepted.

Course Policies

I will periodically post class updates and changes to the schedule on the Blackboard homepage.  It is expected that you will check Blackboard frequently so that you are up to date on all course information.  All communication with the instructor must take place using the email feature in Blackboard.

Cell Phones and PDA's must be turned off during class.  You may choose to use a laptop to take notes in class, but any other use of a laptop will not be allowed. 

Video and Audio Recording Policy:
Students must receive written consent from the instructor before any video or audio recording may occur.

The instructor is not responsible for technical difficulties that may occur as a result of computer problems or Internet connectivity. Please do not use this excuse as a means to justify late assignments. You are responsible to ensure that your Internet connectivity and computer are in good working order. Prior planning to ensure these issues do not impact your performance is imperative!

It is very important for you to attend all class sessions.  Any business literacy course, such as BUSA 101, is filled with a large vocabulary of new terms and concepts.  Prompt and regular attendance is necessary for you to successfully complete your assignments.  The college policy in the catalog states that:

An absence is recorded for ANY REASON the student fails to attend class.  In accordance with published NIC regulations, excessive absences may result in the student’s withdrawal from the course.  Students who are absent because of college sponsored activities are required to complete their assignments prior to leaving the college campus for that activity or make advance arrangements for assignment completion.

It is every student’s responsibility to ensure that scheduled assignments are completed on time or arrange to do them in advance of the scheduled due date.  Failure to meet a due date for an assignment will result in a grade penalty for that item.


Since pursuing a college education is an adult endeavor, it is assumed that students are to accept responsibility for that endeavor.  If you miss a class, you do not need to provide me with an excuse.  I recognize that there are many pressures and legitimate problems that arise during the semester.  Overall, however, there needs to be a pattern of responsible involvement in the course and in your own learning.







Chapter(s) Covered and Reading   Assignment




Assignments Due











Chapter 1, pgs 3-29

Course Introduction, syllabus explanation

Chapter 1: Profit: Open Books, Cash Flow, and Income


LKH 201






Chapter 2, pgs 31-53

Chapter 1 Quiz

Chapter 2: Build: Balance Sheet,   Risk, Financing, and Diversification


LKH 201







 Chapter 3, pgs 55-79

Chapter 2 Quiz

Chapter 3: Compete: Economics and Competition 

Paper #1 due--Overview of Career Path Goals


LKH 201



Chapter 4, pgs 81-105

Chapter 3 Quiz

Chapter 4: Adapt: Monetary and Fiscal Policy, the Economic Cycle, and Economic Systems

Investment Report #1 Due

LKH 201



Chapter 5, pgs 107-129

Chapter 4 Quiz

Chapter 5: Grow: Global


LKH 201






Chapter 6, pgs 131-153

Chapter 5 Quiz

Chapter 6: Lead: Vision, Integrity, Change, and Teams

Paper #2 due--Personal Mission and Vision Statement 


LKH 201









Chapters 7, pgs 155-181

Chapter 6 Quiz

Chapter 7: Own: Entrepreneurship,   Innovation, and Forms of Ownership

Review for Midterm




LKH 201





 Review Chapters 1-7 for Midterm

Midterm Exam, Chapters 1-7


LKH 201






Chapter 8, pgs 183-207

Midterm Review

Chapter 8: Act: Ethics and Corporate Social Responsibility

Investment Report #2 Due 


LKH 201






Chapter 9, pgs 209-231

Chapter 8 Quiz

Chapter 9: Plan: Roles, Mission, Strategy, and Plans

Paper #3 due--Business Plan 


 LKH 201



Chapter 10, pgs233-253

Chapter 9 Quiz

Chapter 10: Organize: Organizational Structure, Culture, and Employee Recruitment, Selection, and Hiring


LKH 201








Chapter 11, pgs 283-309

Chapter 10 Quiz

Chapter 11: Direct, Control, Evaluate: Decision Making, Delegating, and Appraising

Paper #4 due--Resume and Cover Letter 




LKH 201







No Classes Scheduled 



Thanksgiving Break












Chapter 12, pgs  283-309


Chapter 11 Quiz

Chapter 12:   Discover: The Marketing Mix, Market Research, and Target Marketing


Investment Report #3 Due


LKH 201



 Chapter 13, pgs 311-335

Chapter 12 Quiz

Chapter 13:  Create:  Product Innovation, Branding, Pricing, and Value 


LKH 201




Chapter 14, pgs 337-361

Chapter 13 Quiz

Chapter 14: Communicate: Promotions and Marketing Communications


Paper #5 due--Marketing Plan

LKH 201



Final Exam

Final Exam, Chapters 8-14


LKH 201 



Division Policies

Student Responsibility
As outlined in the Student Code of Conduct, all North Idaho College students have both rights and responsibilities: Please access www.nic.ferpa.StudentCode/index.htm for complete information that pertains to this subject.

For a complete explanation of the North Idaho College Statement on Academic Honesty & Academic Integrity please refer to Policy 5.06 & Procedure 5.06.01:

Academic Integrity


Disruptive behavior in the class is not tolerated. To quote from the NIC "Student Code of Conduct," Article II, (found in the Student Handbook):

 In order to carry out North Idaho College's Mission and to create a community of learners, the students, faculty, staff, and administrators must share common principles or values.  These values - which include honesty, trust, fairness, respect, and responsibility - make up academic integrity.


II.  Academic Dishonesty.

 Violations of academic integrity involve using or attempting to use any method that enables an individual to misrepresent the quality or integrity of his or her work at North Idaho College.  These violations include the following:

 Cheating:  using or attempting to use unauthorized materials, information, or study in any academic exercise.

Fabrication:  falsifying or inventing any information or citation in an academic exercise.

 Plagiarism:  knowingly representing the words, ideas or work  of another as one's own in an academic exercise.

 Violation of Intellectual Property:  stealing, altering, or destroying the academic work of other members of the community or the educational resources, materials, or official documents of the college.

 Facilitating Academic Dishonesty:  knowingly helping another to attempt to violate any provisions of this policy.


 Our department strongly endorses the above code, believing that no learning can take place if a strong commitment to academic integrity is compromised.


Any unethical behavior, including any violation of academic integrity or instance of plagiarism, may result in a grade of zero for an assignment in question or failure of the course.


Institutional Policies

Student Responsibilities

As students undertake to fulfill the obligations and duties outlined in this document, the college community of which they are a part undertakes to respect the basic freedoms of students. In recognition of students’ rights and dignity as members of the college, North Idaho College is committed to the principles found in the NIC Student Handbook.

Center for Educational Access/Disability Support Services

In compliance with the Americans with Disabilities Act of 1990 and Section 504/508 of the Rehabilitation Act of 1973, North Idaho College provides accommodations to eligible students who experience barriers in the educational setting due to learning, emotional / mental, physical, visual, or hearing disabilities.  Instructors will provide accommodations to students only after having received a Letter of Accommodation from the Center for Educational Access. 

If a student would like to request accommodations, he or she must contact the Center for Educational Access so that a Letter of Accommodation may be sent to the instructor.  Students requesting accommodations must contact the Center for Educational Access at the beginning of each semester.


By registering at North Idaho College, you agree to provide payment by the due dates. You also understand that collection costs and legal fees will be added if the services of a collection agency are utilized.

If you are registered for a class and do not attend, you will still be liable for the tuition unless you drop the class.


Last day for students to withdraw from semester-length classes for the fall term:  November 12, 2012. 

Instructor-Initiated Withdrawal: Instructors have the right to withdraw students for academic reasons up until the same date; in doing so, instructors must notify students through NIC e-mail within 48 hours of submitting documentation to the Registrar's office, and students have the right to appeal the instructor's decision. For more information, see the NIC Procedure:

Financial Aid Satisfactory Progress Policy: All withdrawals, whether for individual classes, total withdrawal from school, or instructor-initiated are not considered to be satisfactory progress for financial aid.  See the Financial Aid Satisfactory Progress Policy:

Additional withdrawal information:


An incomplete is assigned only if the student has been in attendance and has done satisfactory work to within three weeks of the end of the semester (or proportional length of time for a course of less than a semester in length).  Incompletes are issued only in cases of extenuating circumstances, such as severe illness or injury.  Incompletes are not issued in cases in which the student is simply unable to complete his/her work within the specified semester or session.  If a final grade of "I" is recorded, the instructor will indicate in writing to the Registrar what the student must do to make up the deficiency.  The instructor will indicate in the written statement what permanent grade should be entered if the Incomplete is not removed by the deadline.

All incomplete grades must be removed within six weeks after the first class day of the following term, excluding the summer session.  If the Incomplete is not removed by that date, the grade reverts to the grade indicated by the instructor's written statement authorizing the incomplete.

Discrimination and Harassment

North Idaho College has a zero tolerance policy for any acts of discrimination or harassment of any kind.  For more information, please see the NIC Student Handbook, Code of Conduct Article III and Article VIII. Compliance efforts with respect to these laws and regulations are the responsibility of each member of the campus community and are under the direction of the Dean of Students Office for Student Issues (2nd floor, ESU, 676-7156) and the Human Resources Office (Sherman Administration Building, 769-3304) for employee issues.

Institutional Statement

DROP FOR NON-PAYMENT:  By registering at North Idaho College, you agree to provide payment by the due dates. You will be dropped from classes if payment is not received by  5 p.m. Pacific Time on the third day of the semester. Students on the waitlist will be given the option to register for classes after students are dropped for non-payment.

DROP FOR NON-ATTENDANCE:  You must attend and participate in the first week of this class. Failure to do so will result in your being dropped from this class and may result in your financial aid award being reduced. For Internet classes, attendance is based on participation in an instructional activity; you must complete the first week’s assignment(s) by the assignment due date. Drop for non-attendance occurs at 5 p.m. Pacific Time on the second Tuesday of the semester.